Top 5 Subscription Games on iOS in New Zealand - Q4 2022

In the fourth quarter of 2022, several subscription-based games on iOS in New Zealand showcased interesting trends in their performance. Here, we delve into the weekly downloads, revenue, and active users of the top 5 subscription games, based on data from Sensor Tower.

THTH: Love Is a Game NETFLIX, released by Netflix, Inc., saw a notable increase in weekly downloads, peaking at 1.9K during the week of December 19. Active users mirrored this trend, climbing from 306 in early December to 2.3K by the end of the month. Revenue for the game, however, remained relatively modest, reaching around $67 in the week of December 19 and slightly dropping to $17 by the final week of December.

SpongeBob: Get Cooking experienced a varied trend in weekly downloads, with a peak of 258 in early October and a gradual decline to 80 by the end of December. The game maintained a steady number of active users, fluctuating between 138 and 353 throughout the quarter. No significant revenue was reported for this period.

Nailed It! Baking Bash had a consistent performance in terms of downloads, with weekly figures generally ranging from 44 to 207. Active users followed a similar pattern, peaking at 185 in mid-October and maintaining around 148 by the end of December. Like SpongeBob, this game did not generate notable revenue during the quarter.

Scriptic Netflix Edition, another title from Netflix, Inc., saw its weekly downloads decline from 428 in its release week to 241 by the end of December. Active users showed a slight decrease from 217 to 193 over the same period. No revenue was reported for this game.

OXENFREE: Netflix Edition had a steady performance in weekly downloads, starting at 305 in late September and ending at 95 by the last week of December. Active users increased from 132 to 144 during the quarter. Revenue for this game was minimal, with a peak of $15 in mid-November and no significant earnings reported thereafter.

For more detailed insights and data on the performance of these games, visit Sensor Tower.